If Dennis Fromin were to accidentally cut himself, he’d very likely bleed deli mustard! He’s a fourth-generation deli man who knows corned beef the way a jeweler knows a fine diamond. Although born in LA, Dennis’ family moved to Cleveland when he was an infant, and remained for nineteen years. While growing up, in order to visit his Dad who worked seven days a week at the family deli, he would “allow” Dennis to put on an apron and wash pots and pans and peel potatoes. That was Dennis’ start in the business. By age thirteen, Dennis was working behind the deli counter after school and on weekends, getting a real-world education that would serve him well the rest of his life. In the early 60’s, the family moved to California, where Dennis’s dad opened up a small deli in Encino. Dennis worked alongside him for many years until getting the entrepreneurial bug to run his own restaurant. In 1974, he opened Sports Deli in Century City which quickly became a favorite of locals and celebrities alike. A few years later, Dennis opened Fromin’s Restaurant in Santa Monica, followed shortly by Fromin’s Restaurant in Encino. All three of Dennis children worked in the Encino location. During the 80’s, Dennis opened up two additional delicatessens in Rancho Mirage and Simi Valley. But the stress of running five restaurants took its toll on Dennis’ health and he decided to sell off all of the locations except the Santa Monica restaurant. In 1990, his longtime friend, Maurice Solomon, joined him as a partner at the Santa Monica location, which has been a landmark on Wilshire Boulevard for over thirty years. Running a deli may be Dennis’ livelihood, but his life is his beautiful family. Together with his wife Carlene, the Fromins enjoy time shared with their three children and four grandchildren.
We also offer Catering and special box lunches.
So come on in and enjoy your next meal with Family & Friends...
Destiny, luck and a lot of hard work have been the foundation of Maurice Solomon’s 55+ years of dedication to the Deli Industry. A survivor of Nazi-occupied Brussels, Belgium, ten-year-old Maurice immigrated to America with his family to Cleveland, Ohio in 1948. At age fourteen, Maurice took a job working as a dishwasher and busboy at his Uncle’s delicatessen, Solomon’s. He worked there and at other restaurants for the next ten years, putting in 40 -70 hours a week during school and over every holiday, turning over the majority of his paycheck to his family to help cover expenses. In the early 1970’s, Maurice made the move from Cleveland to Los Angeles. He worked hard at several delis and saved up his money until he had enough to buy Marjan’s Restaurant and Deli in the old Brentwood Country Mart in Santa Monica. For more than 15 years, his local clientele often read like a Who’s Who of entertainment, business and political leaders. And Maurice’s warm and welcoming ways made virtually everyone else who came in feel like they were on the top of the A-List, too! In 1990, two years after selling Marjan’s, Maurice couldn’t resist entering the deli business again, this time with his friend from Cleveland, Dennis Fromin. The two deli-men owned and operated Fromin’s Restaurant in Encino, presently they only run the location in Santa Monica, where they remain partners and friends today. After more than five decades, Maurice still likes to greet each customer from behind the deli counter with a big smile and generous portions. With two children, two step children and five grandchildren, Maurice and his wife Becky are grateful for the success of The Deli King (see his license plate for confirmation of the title) and of Fromin’s Restaurant.